Special people, marked with words that fit.
Never miss a birthday or anniversary — and always have the right words when it's time to send it.
Start composing my card →Free to use during beta. Nothing sends without your approval.
How it works
Tell us the day
A birthday, an anniversary, or the day someone was lost — plus who it's for, your relationship, and the tone you would like to use.
We draft it with care
A message shaped to the relationship, the tone, and the moment — never generic, never automatic.
You choose when it's sent
Review it, edit it, approve it. Personalise it with your own voice memo. Nothing goes out until you say so.
Select a digital or physical message
Dispatched in time to land when it matters.
Who Held Close is for
Free
Families & grandparents
For anyone marking a birthday, an anniversary, or someone they've lost. Held Close remembers the day, helps you compose your message, and only sends it when you have approved it. Buy cards as you need them.
$9 / month
Doulas & midwives
For the moments you hold for others. Design and craft a beautiful card and message and share it once you've approved every word.
$49 / month
Funeral homes & practices
Everything in the individual tier, plus card credits, premium templates, and bespoke designs made for your organisation.
While Held Close is in development everything is free to use — paid tiers will be activated soon.
Notify me when the tiers are open
Held Close is free to use for everyone while we're in beta. Add your email and we'll let you know the moment paid plans are ready.
Thank you — we'll let you know the moment paid tiers are ready.
Something went wrong. Please try again, or email us directly.
Part of the Before We Go family
Held Close is part of the Before We Go family of resources, built to help you mark and honour the moments that matter most.
Visit beforewego.nz →Got a thought?
We're in beta, and building this with and for you. A feature idea, a hiccup, a "wouldn't it be nice if"... please let us know.
Thank you — we read every one of these.
Something went wrong. Please try again, or email us directly.